X Launches Affordable Subscription for Verified Organizations with Priority Support

X, formerly known as Twitter, has introduced a new basic tier subscription aimed at verified organizations. This new plan, priced at $200 monthly or $2,000 annually, is designed to be more affordable and accessible for small businesses, providing them with a gold check-mark badge, ad credits, and priority support to help them grow their presence on the platform. The introduction of this tier follows reports that X has struggled to attract businesses to its more expensive subscription options.

The launch of the basic tier comes as X seeks to bolster its revenue streams, particularly after notable advertising losses from major brands. This move is part of a broader effort by the company to adapt its services and offerings in response to the evolving digital landscape and the needs of its users. Additionally, X is expanding the availability of its generative AI chatbot, Grok AI, to India and several other countries, further extending its technological reach and services.