Tim Cook in Vietnam to Strengthen User Relations and Supplier Links

Apple CEO Tim Cook is currently in Hanoi for a two-day visit to Vietnam, an important location in the company's manufacturing network. During his visit, Cook is slated to engage with local students, content creators, and Apple product users. His agenda includes discussions on Apple's business plans, with an emphasis on supporting and nurturing local talent.

Cook's visit also signifies a broader commitment by Apple to the Vietnamese market. Last year, Apple introduced its online store to the Vietnamese market, and expectations are that Cook may announce further expansion plans, such as the deployment of physical Apple Stores and enhanced after-sales services.

The trip comes at a time when Apple has been called upon by over 60 human and environmental rights organizations to address the issue of climate experts' detention in Vietnam, pointing to the company's influence in the region due to its manufacturing ties. Apple has been expanding its investment in Vietnam since 2019, with nearly VND400 trillion allocated to boost the local supply chain, clean energy projects, and provide clean water to schools across the nation.