Swiping through online videos boosts boredom, study finds

Swiping through online videos boosts boredom, study finds

A recent study by the University of Toronto Scarborough has found that digital switching, or frequently switching between short online videos, increases feelings of boredom rather than alleviating them. The study involved over 1,200 participants, including university students and online recruits, who were either asked to watch a single 10-minute YouTube video without fast-forwarding or allowed to switch between seven different five-minute videos within a 10-minute timeframe.

The research, published in the Journal of Experimental Psychology: General, revealed that participants who watched the single, uninterrupted video found the experience more engaging and meaningful compared to those who frequently switched between shorter videos. Lead researcher Katy Y. Tam noted that committing to a single video without skipping or switching can lead to a more enjoyable viewing experience. This study aligns with previous research suggesting that frequent use of digital media can exacerbate boredom and reduce overall enjoyment.

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