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Super Bowl LVIII Hits Record 123 Million Viewers on CBS

Feb 13, 2024 1 min read

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The latest Super Bowl LVIII has set a new record for viewership, becoming the most-watched program in television history. The National Football League reported that the event attracted an average of 123.4 million viewers across multiple platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision, and various CBS Sports and NFL digital properties. The Kansas City Chiefs' narrow victory over the San Francisco 49ers, with a final score of 25-22, marked only the second time a Super Bowl has gone into overtime.

The CBS broadcast of the game alone garnered an audience of 120.0 million viewers, the highest for a single network, surpassing the previous record of 115 million viewers for last year's game. This Super Bowl was also notable for being the most streamed in history, with Paramount+ leading the surge in online viewership.

Factors contributing to the game's historic viewership include the participation of two well-established teams with strong fan bases, the presence of star players such as Chiefs quarterback Patrick Mahomes, and the cultural buzz around Chiefs tight end Travis Kelce and pop star Taylor Swift. The inclusion of out-of-home viewing in Nielsen's ratings since 2020 has also played a role in the increased viewership figures, which are expected to be confirmed with the release of final Nielsen data.

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