![FTC Investigates AI-Driven Targeted Pricing Practices](/content/images/size/w600/2024/07/fb521289-0616-4c29-b409-a2a2d1d0b42d.png)
Technology
FTC Investigates AI-Driven Targeted Pricing Practices
The Federal Trade Commission (FTC) is conducting an investigation into the practice of "surveillance pricing," where companies use detailed consumer data to determine individualized prices for products and services. The FTC has issued orders to eight companies—Mastercard, JPMorgan Chase, Accenture, McKinsey & Co., Revionics, Bloomreach, Task Software,