Samsung Galaxy S24 Ultra Targets AI Innovation Amidst Apple Rivalry

Samsung has recently launched its latest Galaxy S24 series, which includes the S24, S24+, and S24 Ultra models, integrating advanced AI features aimed at enhancing the user experience. Among these features are on-device translation for calls and texts, the ability to transcribe voice recordings, summarise web articles, and use generative AI to edit photos. The standout "Circle to Search" functionality allows users to conduct Google searches within any app without switching apps, potentially opening up new commercial avenues for Google.

The Galaxy S24 Ultra is positioned as a premium offering, starting at $1,299, featuring a titanium frame that echoes the design ethos of Apple's iPhone 15 Pro models. The S24+ and S24 models are also part of the lineup, with prices starting at $999 and $799 respectively. These devices, which boast slimmer bezels and brighter displays, are available for pre-order and will hit the market on January 31.

Samsung's emphasis on AI reflects its strategy to compete in a market where Apple has recently gained the upper hand as the world's largest phone maker. The company has promised to provide seven years of updates for the S24 series, signaling a long-term commitment to its customers. Additionally, Samsung has noted that while the Galaxy AI services will be free until 2025, there is potential for some AI features to be placed behind a paywall in the future. This notice is detailed in the footnotes on the Galaxy S24 Ultra product page, hinting at changes to the AI service model by 2026.