Finance

Roku Debuts Pro Series TVs to Compete in Premium Market

Jan 3, 2024 1 min read

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Roku Inc. is expanding its presence in the smart TV market with the introduction of its Pro Series televisions, set to launch in Spring 2024. These premium TVs will be available in three sizes—55, 65, and 75 inches—and will boast 4K QLED displays, enhanced with Mini-LED technology for superior local dimming, resulting in improved contrast and deeper blacks. The series aims to deliver a cinematic experience with improved picture quality and audio enhancements. The Pro Series will compete with major brands, such as Samsung and LG, and will be priced under $1,500.

In addition to hardware advancements, the Roku Pro Series TVs will feature the new Roku Smart Picture, an AI-based system designed to optimize image settings automatically based on the content being viewed. The system aims to deliver the best possible picture quality across all Roku TV models. Roku's move into the high-end television market follows the launch of its Select and Plus Series, with the company looking to bolster its offerings in a highly competitive industry. The Pro Series TVs will be available for purchase in the US starting in spring 2024, with expanded retail availability planned for Roku's existing TV models.

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