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Roblox announces new revenue-sharing tools and paid games for developers

Sep 6, 2024 1 min read

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Roblox CEO Dave Baszucki has outlined ambitious plans to capture 10% of the global gaming market and achieve one billion daily active users. At the Roblox Developer Conference in San Jose, California, Baszucki detailed a focus on supporting creators, enhancing collaborative efforts, and redistributing gaming content revenue through the Roblox ecosystem. Key initiatives include a new 3D foundational model for generative AI, better revenue-sharing models, and the introduction of new monetization options for developers.

Roblox will significantly increase the revenue share for creators of paid experiences, offering between 50% and 70% of revenue for games purchased in real currency on desktop computers. This change aims to incentivize the creation of premium games and attract older users. The company also announced a Creator Affiliate Program to reward creators for bringing new users to the platform, along with other initiatives such as in-game commerce and a "Party" mode for group interactions.

Additionally, Roblox plans to allow creators to sell physical merchandise within their games, integrating with e-commerce platforms like Shopify. The new monetization options represent a shift from Roblox's traditional free-to-play model, focusing more on direct purchases and higher revenue shares for developers. These changes are expected to support the company's growth strategy and enhance the overall gaming experience on the platform.

#business-leaders #gaming #tech #ai

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