Business

McDonald's $5 Value Deal Heats Up Fast Food Competition

Jun 20, 2024 1 min read

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McDonald's has introduced a new $5 Meal Deal to address declining sales and attract customers who have reduced their fast food consumption. The deal, available starting June 25 at participating locations, includes a choice of a McDouble or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small drink. Additionally, McDonald's is offering a free medium fry with any $1 purchase through its mobile app every Friday for the remainder of 2024.

The move comes as McDonald's faces challenges related to inflation and declining industry traffic. Joe Erlinger, McDonald's US CEO, stated that the company is prepared for tough competition in the fast food industry. The strategy aims to combat the perception that McDonald's has become too expensive. However, the decision to offer such discounts has met with resistance from franchisees, who operate the majority of McDonald's stores, due to concerns over the financial impact of reducing prices by 30%.

#lifestyle #food-drink #finance #tech #health #inflation

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