Jeremy Allen White Sizzles in Calvin Klein's Latest Underwear Campaign

Calvin Klein has unveiled its Spring 2024 campaign featuring actor Jeremy Allen White, best known for his roles in "Shameless" and "The Bear." Captured in Manhattan by photographer Mert Alas and styled by Emmanuelle Alt, White showcases the new line of men's Underwear, which emphasizes fresh logo treatments and materials designed for everyday comfort. The visuals from this campaign, including a video of White engaging in physical activities such as pull-ups and climbing a ladder, will be disseminated across Calvin Klein’s social media channels and through high-impact out-of-home advertising globally.

In preparation for the campaign, White, who had previously built a strong fitness foundation for his role in "The Iron Claw," engaged in an intensive regimen of running, jumping rope, calisthenics, and a diet including fish. Despite a brief setback due to a chest injury, White's dedication to physical fitness is evident in the final campaign images, which also highlight his distinctive tattoos—a hummingbird on one bicep and an angel on another. These images have caught the attention of outlets like Allure, showcasing White's notable hairstyle and physique. White's involvement with Calvin Klein aligns him with a prestigious list of celebrities who have previously modeled for the brand.