Google Search Integrates Ethereum Name Service Data via Etherscan

Google Search Integrates Ethereum Name Service Data via Etherscan

Google has incorporated the Ethereum Name Service (ENS) into its search engine, enabling users to view Ethereum wallet balances and transaction details directly in the search results. This integration utilizes data from Etherscan, a widely-used Ethereum blockchain explorer. The feature allows users to enter an ENS domain, such as "vitalik.eth," and retrieve the associated wallet's balance and the time of the last transaction.

The addition of ENS data signifies Google's continued foray into the realm of cryptocurrency and blockchain technology. Previously, Google had enabled the ability to check Ethereum addresses for balances via its search platform. The recent integration has been noted to coincide with an increase in the value of the ENS token, which experienced a rise of approximately 6% within 24 hours, reflecting a positive market response.

Google's involvement in the crypto space extends beyond this feature, as the company has made investments in various crypto-related firms and revised its advertising policy to accommodate cryptocurrency coin trusts. This increasing engagement with blockchain services has brought up discussions regarding data privacy and security as more blockchain-related data becomes accessible through the tech giant's platforms. Despite these developments, there has been no formal statement from the Ethereum Name Service regarding the integration.

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