Ferrari Expands Cryptocurrency Payments to European Dealerships
Ferrari is set to extend its cryptocurrency payment system to its European dealers by the end of July 2024. This follows the successful implementation of the system in the US a year ago. The initiative is aimed at helping dealers meet the evolving needs of their clients and is part of Ferrari's broader strategy to modernize its payment options globally. The company is partnering with several firms specializing in cryptocurrency payments to ensure secure transactions and immediate conversion of digital assets into traditional currency.
Most of Ferrari's European dealers have already adopted or are in the process of adopting this new payment system. By the end of 2024, Ferrari plans to expand cryptocurrency transactions to other countries within its international dealer network, provided they are legally accepted in those regions. This move is expected to complement traditional payment methods, offering more flexibility to Ferrari's clientele.
