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Elvis Presley AI hologram set for London's first immersive concert experience

Jan 3, 2024 1 min read

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Layered Reality, a British immersive entertainment company, has partnered with Authentic Brands Group, the owners of the Elvis Presley estate, to launch an innovative hologram concert experience named Elvis Evolution. Set to premiere in London in November 2024, the event will feature AI and holographic projection technology to create a life-sized digital representation of Elvis Presley. Audiences will experience a live performance that draws from thousands of the legendary performer's personal photos and home-video footage, offering an immersive celebration of his life and legacy.

In addition to the concert, attendees will have access to an Elvis-themed bar and restaurant, providing an after-party atmosphere with live music, DJs, and performances. This initiative mirrors the success of previous holographic experiences like Abba Voyage, and plans are in place to expand the Elvis Evolution experience to other global cities, including Las Vegas, Tokyo, and Berlin. Tickets for the event are expected to go on sale in June.

#markets #tech #ai #entertainment

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