Elon Musk Renames Twitter to X, Shift to New Domain Confirmed

The social media platform previously known as Twitter has completed its transition to a new domain, X.com, as confirmed by CEO Elon Musk. The rebranding process began last July, aligning with Musk's vision to evolve the platform into a super-app similar to China's WeChat, encompassing comprehensive communications and financial services. While the domain name change is now in effect, the transition has been gradual, with the URL twitter.com redirecting to X for some time, and some users reporting occasional issues with the redirect not functioning correctly.

Despite the domain switch, the company assures that its privacy and data protection policies remain unchanged. The platform's rebranding also includes a visual overhaul, replacing the iconic blue bird logo with a stylized 'X' design and altering terminology within the app, such as referring to tweets as posts. As part of the rebranding, features and services like the mobile apps and premium subscriptions have also been updated to reflect the X identity.

However, this rebranding has not been without challenges. There have been reports of phishing attacks taking advantage of the migration process, and some users have expressed resistance to the change, indicating they might continue to refer to the platform by its original name. In the wake of the rebranding, European regulators have initiated investigations into X and other social media platforms concerning the spread of misinformation.