Finance

Crypto and UEFA Ink Multiyear Champions League Sponsorship Deal

Aug 14, 2024 1 min read

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Crypto.com has secured an exclusive multi-year partnership with UEFA to become the first global cryptocurrency platform partner of the UEFA Champions League. As an official global sponsor, Crypto.com will engage fans through in-stadium activations, broadcast integrations, and innovative advertising campaigns. The partnership aims to increase fan engagement around both football and cryptocurrency.

The sponsorship deal, set to be officially unveiled at the UEFA Super Cup in 2024, is part of Crypto.com's broader strategy to expand its presence within the sports and entertainment space. With over 100 million users worldwide, the company seeks to accelerate the adoption of cryptocurrency through this high-profile partnership. Financial terms and the exact length of the deal were not disclosed.

#tech #sports #european-football #cryptocurrency #uefa #entrepreneur #business #blockchain

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