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Cruise by GM to Resume Robotaxi Tests in Phoenix, Arizona

Apr 9, 2024 1 min read

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General Motors Co.'s Cruise division is set to restart testing of its self-driving vehicles in Phoenix, Arizona, with safety drivers on board. This decision comes after the autonomous vehicle service was halted following a significant incident in San Francisco last October, where a robotaxi was involved in an accident that resulted in dragging a pedestrian.

The resumption of tests is part of a larger strategy by GM to regain a foothold in the autonomous vehicle sector. GM CEO Mary Barra has emphasized the importance of leading in electric vehicles and self-driving technology, aiming to double the company's revenue by 2030, with the Cruise robotaxi service being integral to this goal.

In the aftermath of the San Francisco incident, Cruise's operations were suspended nationwide, and the company underwent significant restructuring. This included the departure of founder and former CEO Kyle Vogt, the dismissal of nine top executives, layoffs affecting a quarter of its workforce, and the appointment of a new chief safety officer. Cruise is in the process of rebuilding trust and has not yet set a specific timeline for wider deployment of its autonomous vehicles. The company is engaging with officials in 20 metropolitan areas where it has previously operated or planned to launch its services.

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