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Bentley Chief Adrian Hallmark Set to Take Over as Aston Martin CEO

Mar 22, 2024 1 min read

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Adrian Hallmark is set to leave his position as CEO of Bentley Motors, a role he has held for six years, to join Aston Martin as their new CEO. Hallmark, who has been recognized for his pivotal role in Bentley's resurgence and record sales, led significant transformations within the company. His efforts included the introduction of new models such as the Continental GT and the Bentayga SUV, as well as the implementation of the 'Beyond 100' plan, which aims to prepare Bentley for an electric future.

Hallmark's departure from Bentley was described as voluntary and by mutual consent, with Bentley confirming that he is leaving to pursue new challenges outside the Volkswagen Group. His tenure at Bentley has been marked by a focus on sustainability, with plans to position Bentley as the most sustainable luxury vehicle brand by 2030. As he transitions to Aston Martin, Hallmark will be the third CEO for the British luxury carmaker in four years, following Tobias Moers and Amadeo Felisa. Aston Martin has yet to announce when Hallmark will officially join the company, as he will serve a notice period of several months. Bentley Motors has not yet named a successor for Hallmark, stating that an announcement will be made in due course.

#auto #business-leaders #europe-public-private-sector

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