Apple to Ramp Up Production for Major AirPods Fall Launch

Apple is gearing up for what is reported to be its largest AirPods launch ever, with plans to manufacture between 20 to 25 million units of its latest AirPods models, set to commence in May and anticipated for release in the fall. The forthcoming products, codenamed B768(E) for the entry-level model and B768M for the mid-tier version, are expected to feature a refreshed design that improves fit, USB-C charging cases, and for the higher-end model, Active Noise Cancellation (ANC) and integrated Find My speakers in the case.

Additional functionalities rumored to be included in the new AirPods are a hearing aid mode and a hearing test function, aimed at enhancing the user experience for individuals with hearing challenges. The updates are part of Apple's broader strategy to maintain its competitive edge in the wireless audio market. These enhancements will likely be accompanied by software updates, with new features potentially rolling out with iOS 18.

While the AirPods 4 are at the center of the upcoming launch, Apple is also reportedly working on updates for its other audio products. An updated version of the AirPods Max with USB-C charging and new color options is said to be in development, with an expected release in 2025. The anticipated fall announcement is likely to coincide with the debut of the iPhone 16, positioning Apple for a significant presence in the tech market during that period.