Apple Allows EU Music Apps to Direct Users to Own Purchase Sites
In response to a European Union mandate, Apple has taken steps to adjust its policies for music streaming apps on the App Store within the European Economic Area. The decision follows a significant fine of 1.84 billion euros ($1.99 billion) imposed by the EU for anti-competitive practices, specifically targeting the constraints Apple placed on music streaming rivals such as Spotify. These practices included restrictions on informing users about alternative purchasing options outside of the App Store.
Under the new guidelines, Apple will permit developers of music streaming apps to request users' email addresses to send them links to the developer's website. There, users can purchase music content or services directly. Additionally, developers can now provide users with information about where and how to make these purchases, including pricing details. This measure is intended to offer users greater transparency and choice in how they access and pay for music streaming services. Despite these changes, Apple maintains that it will continue to charge a commission for its tools, technologies, and services.
