A$AP Rocky Stars With Sons in Bottega Veneta Father's Day Campaign

A$AP Rocky Stars With Sons in Bottega Veneta Father's Day Campaign

A$AP Rocky has been featured in Bottega Veneta's new campaign, titled "Portraits of Fatherhood," which celebrates his role as a father. The campaign, released on Father's Day 2024, showcases Rocky with his sons, RZA and Riot Rose, dressed in the latest designs by the Italian luxury brand's creative director, Matthieu Blazy. The photographs, captured by artist Carrie Mae Weems, emphasize Rocky's stylish and loving presence as a father, portraying intimate moments with his children.

Rocky, who has been named an official ambassador for Bottega Veneta, is shown in the campaign playing with his sons, with the children wearing onesies embroidered with "Best Dad" messages. The project also includes a short film directed by Weems, with music direction by Rocky himself. Weems praised Rocky's commitment to his family, describing it as an authentic representation of the African-American family experience. This collaboration marks a significant evolution for Rocky, reinforcing his image as a dedicated father and family man.

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