Scooter Braun Retires as Music Manager to Focus on New Endeavors

Scooter Braun Retires as Music Manager to Focus on New Endeavors

Scooter Braun, a prominent music manager for over two decades, has announced his retirement from managing artists to focus on his role as CEO of HYBE America. Braun, who has managed high-profile clients such as Justin Bieber, Ariana Grande, and Demi Lovato, will now shift his attention to HYBE America, the subsidiary of the South Korean entertainment conglomerate HYBE, to which he sold his company Ithaca Holdings in 2021.

In a statement, Braun cited his desire to spend more time with his family and to step into a new professional role as reasons for his decision. He expressed his admiration for his partner, Chairman Bang, and his vision for HYBE America. Braun also plans to continue his philanthropic efforts through his family's Braun Foundation and serve on the national board of Make-A-Wish.

Braun's retirement marks the end of a significant chapter in his career, during which he played a crucial role in the careers of numerous top artists and was involved in notable industry moves, such as acquiring Taylor Swift's master recordings. Despite stepping back from day-to-day management, Braun will remain influential in the music industry through his leadership role at HYBE America and ongoing investments in new entrepreneurs.


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