Sanrio Celebrates Hello Kitty's 50th on Tmall with Super Brand Day Success

Alifish, a copyright trading and innovation platform under Alibaba Pictures, partnered with Sanrio and Tmall to launch the inaugural Sanrio Super Brand Day event under the theme "Besties should stay together like Hello Kitty & Friends". The event, which included over 30 licensees and showcased over 800 products, garnered significant attention on social media platforms like Weibo and Xiaohongshu.

Creative marketing activities, leveraging Alibaba's ecosystem, were used to enhance Sanrio's brand influence and commercial value. The event achieved notable success, with the Hello Kitty 50th anniversary commemorative series of dolls selling out quickly. Additionally, new co-branded products by Razer and Sanrio dominated the TmAll Keyboard and Mouse Set New Product List. The event also featured a Hello Kitty-themed party with live performances, further engaging fans and boosting interaction.