Oppo to Equip 50 Million Users with AI Phones by 2024
Oppo has announced plans to introduce artificial intelligence (AI) across all its smartphones by the end of 2024. The Chinese smartphone manufacturer has established an AI Research and Development Centre in Shenzhen to drive this initiative and is collaborating with technology giants such as Google, Microsoft, and MediaTek to integrate advanced AI features into its devices. Oppo's AI efforts focus on areas like image processing, computer vision, speech technology, natural language processing, and machine learning. The company has committed to strong data security and privacy measures, ensuring user data is not used for training its models and is protected by advanced encryption technologies and third-party certifications.
The company aims to make AI capabilities accessible to a broader range of users, targeting around 50 million users by the end of 2024. Oppo's collaboration with Google includes incorporating Google's Gemini large language models (LLMs) to enable features like AI Writer and AI Recording Summary. Additionally, Oppo is working with MediaTek to optimize AI functionalities tailored to its hardware and software. According to industry data, shipments of AI-powered smartphones in the sub-$1,000 segment are expected to grow significantly, with a projected 250% increase in 2024, reaching 35 million units globally. This expansion is part of Oppo's broader strategy to democratize AI technology across its product lines, from premium models to more affordable options.
