Jools Lebron Devastated as Jefferson Bates Trademarks Viral Catchphrase

Jools Lebron, a transgender content creator, coined the viral TikTok catchphrase "very demure, very mindful," which garnered significant attention, accumulating over 43.1 million views and 4.2 million likes. However, Jefferson Bates filed a trademark for the phrase in 2024, intended for advertising, marketing, and promotional services. This has led to widespread frustration and anger among internet users, who accuse Bates of exploiting the originality of the phrase for financial gain.

Lebron, who expressed her disappointment and frustration in a now-deleted video on TikTok, has received substantial support from her followers. Celebrities such as Kim Kardashian and Lindsey Lohan have also participated in the trend, further boosting its popularity. Despite the setback, Lebron has worked with brands like Southwest Airlines and Verizon and has even contributed to Netflix content. The trademark issue has sparked a broader conversation about intellectual property and the challenges faced by content creators in protecting their work.