Adobe to Introduce AI-Powered Object Addition and Removal in Premiere Pro

Adobe is set to enhance its video editing software, Premiere Pro, with three new generative AI tools that aim to streamline the video editing process. These tools, named Object Addition, Object Removal, and Generative Extend, leverage Adobe's Firefly AI and other AI technologies from Pika Labs, OpenAI, and Runway to enable users to perform complex editing tasks more efficiently. The new features will facilitate adding or replacing objects in a scene, removing unwanted elements, and extending the length of clips to assist with transitions and timing.

The advancements also include a Text to Video feature, which can generate new footage within Premiere Pro by interpreting text prompts or reference images. Alongside these video editing capabilities, Adobe is set to introduce AI-powered audio features in May, which will include interactive fade handles, Essential Sound badges with audio category tagging, and revamped waveforms in the timeline for a more intuitive user experience.

Adobe's commitment to responsible AI use is reflected in its focus on ethical training for commercial applications and initiatives such as Commercial Safety, Content Credentials, and Content Authenticity. The company has also expressed its vision to integrate third-party generative AI models directly into its applications, further expanding the creative possibilities for users. These updates are expected to be available later in the year, marking a significant step in the evolution of video production workflows.